Workshops and Resources

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 2018 China Digital Marketing 

Discover the keys to effective digital marketing in China with this intensive one-day event, featuring the latest insights from local and international China specialists.

This event will be held in Christchurch on the Thursday 15th March 

PROGRAMME
TIME: 8:30am registration for 9:00am start.
Networking from 5:00pm onwards
COST: $85 plus GST per person

WHY ATTEND?
China’s digital market is huge and constantly evolving.
Online consumers are more sophisticated, marketplaces are more complex, and competition at all levels is fiercer than ever before.
If you want to grow your business in the Chinese market, it’s more important than ever to understand how China’s digital marketing landscape works – so you can build a marketing strategy that brings together content, community, and commerce to deliver outstanding results.

At this conference you’ll join expert speakers and New Zealand company panelists as we explore:

CONTENT Learn how to tell an effective brand story in China through branding, storytelling and content creation – and the people and tools you need to get your message across.

COMMUNITY Discover how to use Chinese social media, work with key opinion leaders, and create a community of fans – and how to get real returns on your social media investment.

COMMERCE Convert your digital marketing into commercial results by choosing the right business model and platforms, managing your channel partners, online and offine integration, and getting your pricing right – turning awareness and engagement into sales.

You’ll also hear from the team at Alibaba, with insights on how New Zealand companies can make effective use of Alibaba’s platforms (particularly Tmall Global, Taobao Global and Tmall Direct Import) and new technologies and marketing tools, as well as consumer trends to be aware of in Chinese e-commerce.

The conference includes morning and afternoon tea, lunch, and evening networking with our invited speakers and guests.

Registrations close on  Thursday 15th February  

Please register your interest to attend this event by clicking on the Book This Workshop button

2018 China Digital Marketing
Price: $97.75

Opportunity to have a one day immersion in understanding digital marketing in China with industry professionals from both China and New Zealand

Book this course

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